Exploring brand evolution with a startup.

Exploring brand evolution with a startup.

PROBLEM
Upon starting work with the startup Novel Effect, a free app that provides interactive storytime experiences for kids and families, I was asked to help evolve the existing brand into something more fun and modern, but also family-friendly, that could compete with the existing marketplace. (Scroll to bottom for their previous logo.)   

SOLUTION
I worked with leadership to understand the goals for the brand. We worked through various exercises until we landed on a bright and clean concept, with hand-touched elements to add friendliness and approachability. A stacked logo with an evolution of their existing microphone mark (+ an added smile!) helped to retain the integrity of the original brand. Illustrated supporting elements paired with photography brings the interactivity of the product to the forefront and a cheerful, "muted rainbow" color palette helps tie it all together.

PROBLEM
Upon starting work with the startup Novel Effect, a free app that provides interactive storytime experiences for kids and families, I was asked to help evolve the existing brand into something more fun and modern, but also family-friendly, that could compete with the existing marketplace.  

SOLUTION
I worked with leadership to understand the goals for the brand. We worked through various exercises until we landed on a bright and clean concept, with hand-touched elements to add friendliness and approachability. A stacked logo with an evolution of their existing microphone mark (+ an added smile!) helped to retain the integrity of the original brand. Illustrated supporting elements paired with photography brings the interactivity of the product to the forefront, and a cheerful, "muted rainbow" color palette helps tie it all together.