Problem
I was asked to take an existing logo and turn it into a suite of logos/lock-ups for merchandise for the 2023 USA Pickleball National Championships.

Inspired by the 2 slanted red court lines in the logo, I pulled them out to become a brand element, including using them to represent 2 letter L's in the words Dallas and Pickleball.

PROBLEM
Clark's Creek Farm is a small, organic farm in Puyallup, Washington. They wanted a timeless and rustic logo that showcased the magnificent Mt. Rainier that is always in view as well as their organic produce. They also wanted to be able to break it apart to be used across various pieces of collateral.   

SOLUTION
I created a round badge logo that showcases the farm name in a serif typeface with a textured shadow. Behind it sits Mt. Rainier, and in the foreground is an illustrated root vegetable, a staple of their produce selection. The mountain, the wordmark, and the root vegetable can each be used separately to create a versatile suite of design elements for this evolving brand.