Novel Effect, an app that creates interactive read aloud experiences for kids and families, parterned with Annie's Homegrown™ to create five custom in-app story experiences for a month-long campaign to be run across both companies' social media channels.

I was tasked with designing and writing the stories, art-directing the experiences, and creating and setting all the typography that would exist inside the ebooks. I worked with an illustrator to bring my vision to life. 

Tap this link on a mobile device to try the experiences yourself!

Novel Effect, an app that creates interactive read aloud experiences for kids and families, parterned with Annie's Homegrown™ to create five custom in-app story experiences for a month-long campaign to be run across both companies' social media channels.

I was tasked with designing and writing the stories, art-directing the experiences, and creating and setting all the typography that would exist inside the ebooks. I worked with an illustrator to bring my vision to life. See below for the final product! 

"The monkeys assembled
And with perfect precision,
They stacked themselves high,
And completed the mission!"

"The monkeys assembled
And with perfect precision,
They stacked themselves high,
And completed the mission!"

"Okay, I'll play, but it has to be quick.
One game, then I'll make like a banana, and split."

"Okay, I'll play, but it has to be quick.
One game, then I'll make like a banana, and split."

I provided feedback to our illustrator as well as set all the type (including custom typography like that seen in this banner.)

I provided feedback to our illustrator as well as set all the type (including custom typography like that seen in this banner.)