GOAL:
To create a brand and logo for a marketing analytics company that ties together the themes of "campfire", "data", and "location".

SOLUTION:
I came up with a logo concept that played off of the familiar location marker icon and incorporated a data point with the negative space of the C. (It also looks like a match! By turning it upside down and applying a subtle red gradient, it becomes a flame, representing the "Campfire" name. The C alone can be used as a responsive logo as well as a supporting design element. 

GOAL:
To create a brand and logo for a marketing analytics company that ties together the themes of "campfire", "data", and "location".

SOLUTION:
I came up with a logo concept that played off of the familiar location marker icon and incorporated a data point with the negative space of the C. (It also looks like a match! By turning it upside down and applying a subtle red gradient, it becomes a flame, representing the "Campfire" name. The C alone can be used as a responsive logo as well as a supporting design element.