Problem

In the 1960s, the first ever Pickleball logo was created which included a dash between "pickle" and "ball." We decided to celebrate the history of the sport by breathing new life into the logo through an apparel/paddle brand we called Heritage Pickle-ball. 

Solution

With a tagline of "Honoring the original," we focused on vintage-leaning designs and paddles with modern silhouettes. I designed each product and art directed various photoshoots with these goals in mind. Heritage Pickle-ball is now a popular and evolving apparel brand that can be found online and in pickleball pro-shops thorughout the country.

Problem

In the 1960s, the first ever Pickleball logo was created which included a dash between "pickle" and "ball." We decided to celebrate the history of the sport by breathing new life into the logo through an apparel/paddle brand we called Heritage Pickle-ball. 

Solution

With a tagline of "Honoring the original," we focused on vintage-leaning designs and paddles with modern silhouettes. I designed each product and art directed various photoshoots with these goals in mind. Heritage Pickle-ball is now a popular and evolving apparel brand that can be found online and in pickleball pro-shops thorughout the country.